Start With Why
by Simon Sinek
Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way.
Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
The book is mostly meant for entrepreneurs and it provides a better approach to building businesses.
Concept can be implemented not only in business, but also in personal Life.
“The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.”
― Simon Sinek
Define your why (would you do that) so you can work on how (will you do that) and then what (will you do / will be the first step).